Introduction

The modern market is a field of constant competition, new trends and rapidly changing consumer behavior. Under these conditions, even the highest quality product or service may go unnoticed if they do not have a clear promotion strategy. Business is no longer enough to just declare yourself. It is important to speak with the client in his language, to be relevant, flexible and recognizable.

In the author's blog Solodist We will study how marketing consulting helps companies reach a new level - consciously, consistently and without chaos. These are not about random promotions and fashionable words, but about deep work with the market, brand and meanings that are behind every commercial solution.

The main part

What is marketing consulting?

Marketing consulting is professional assistance to business in the development and implementation of effective promotion strategies. It includes an analysis of the current position in the market, determination of the target audience, the formation of positioning, the development of tools and communication channels.

The main difference between marketing consulting and one -time advertising solutions is a systematicity. There are no spontaneous actions. Everything is built on data, research, logic and understanding of the client.

Why business needs a marketing consultant

Even companies with an experimental team of marketers often have “blind zones”. These can be errors in the perception of the brand, irrelevant channels of advancement, blurry messages or lack of strategy in principle. The consultant helps to look at the business from the outside, identify weaknesses and offer solutions that work.

On the blog Solodist We often emphasize: a consultant is not the one who comes and changes everything. This is a partner who helps to find a support point in the world of rapidly changing trends and preferences.

Stages of marketing consulting

1. Audit of the current situation

The consultation begins with the analysis: what is already working and what is not. Advertising campaigns, a site, social networks, positioning and customer reviews are being studied. Competitors, the behavior of the target audience and market trends are analyzed.

2. The wording of a unique sentence

Each business must clearly understand how it is different. The consultant helps to formulate this difference - not for himself, but for the client. This may be an approach to the service, the depth of the examination, the exclusivity of the product or the speed of execution of orders. The main thing is to be not just useful, but unique.

3. Development of a marketing strategy

At this stage, an action plan is built: goals, key performance indicators, sequence of steps. The promotion channels are selected-from content marketing and social networks to offline events or affiliate programs.

4. Creating a communication system

It is important that every message - whether it is a post on Instagram or a slogan on a package - has a single meaning. The consultant builds out through communication so that the client recognizes the brand at first sight and feel confidence.

5. Support for implementation

The implementation of the strategy requires coordination and adaptation. The consultant participates in the launch of campaigns, helps to adjust directions depending on the response of the audience and the current situation.

Examples of requests with whom they come to a consultant

On the pages Solodist We regularly analyze typical cases and appeals:

• The company does not understand why advertising does not bring results
• The brand loses customers, despite the quality product
• Business has no intelligible market positioning
• There are difficulties with the launch of a new product
• It is unclear how to communicate with the audience through social networks or site

These and dozens of other tasks can be solved if you approach marketing as a system, and not as a series of experiments.

Basic errors without counseling

Often business relies on external effects: a new logo, a bright banner, active advertising. But without a strategy, it works short -term. Key errors include:

• Fongs of the target audience
• Lack of a single communication line
• Budget spraying to ineffective channels
• Imitation of competitors instead of their own path
• Ignoring the analysis of responses and statistics

Consulting helps to prevent these mistakes and turn marketing into a working tool.

Conclusion

Marketing consulting is not about advertising tricks. This is about understanding oneself, his client and how to combine these two worlds. This is a way to move from random actions to confident steps forward, to create an image that is trusted, and speak with the audience in the language of values.

Blog Solodist Created for those who want to develop business not blindly, but consciously. We share experience, systems and approaches that are tested by time. If you feel that your business needs a voice that will be heard - marketing consulting will give this voice. Everything else is a matter of the right direction and actions that are behind the strategy.